{"id":448,"date":"2017-10-18T12:40:03","date_gmt":"2017-10-18T16:40:03","guid":{"rendered":"http:\/\/amy.imarketbeta.com\/blog\/?page_id=448"},"modified":"2017-11-22T14:07:57","modified_gmt":"2017-11-22T22:07:57","slug":"email-marketing","status":"publish","type":"page","link":"http:\/\/amy.imarketbeta.com\/blog\/part-1-introduction-to-imarket-websites\/general-knowledge\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"<h1>How Do iMarket Websites Support the Email Marketing Product?<\/h1>\n<h2>Collecting Email Newsletter Subscribers<\/h2>\n<p>Email addresses for a client&#8217;s email marketing campaign are collected through their iMarket website through two sign up options:<\/p>\n<ul>\n<li><strong>Form Checkbox: <\/strong>By default, all contact form pages (with the exclusion of the Careers form page) display a checkbox at the end of the form for the visitor to sign up to the client&#8217;s email newsletter. This field may be turned off at the request of the client.<\/li>\n<li><strong>Newsletter Signup Block: <\/strong>Most sites are designed with a newsletter signup block that displays on the subpages and homepage to collect email subscriptions.<\/li>\n<\/ul>\n<h2>MailChimp Integration<\/h2>\n<p>iMarket sites include a MailChimp API: This enables newsletter signups that come through the website to be added directly to the client&#8217;s MailChimp account and assigned to the appropriate list for the email marketing campaign. A Constant Contact API integration is also available for clients who don&#8217;t use our Email Marketing service, but wish to collect emails for their own campaigns through Constant Contact.<\/p>\n<h2>Email Marketing Link Destinations<\/h2>\n<p>Email marketing campaigns often contain links to drive traffic to the client&#8217;s website. Depending upon the content of the email, the link may direct to the blog, homepage, a service page, contact page, or promotions.<\/p>\n<h2>Lead Tracking<\/h2>\n<p>Email Marketing Reporting looks at both telephone conversations and form submissions to determine the cost per lead from the Email Marketing product for each client.<\/p>\n<ul>\n<li><strong>Telephone Tracking:<\/strong> iMarket sites support telephone tracking, and can track when phone calls came from an email marketing campaign.<\/li>\n<li><strong>Contact Form Tracking:<\/strong> iMarket\u2019s contact form submissions track the visitor\u2019s original point of entry, so we can determine if the user landed on the site from an email marketing campaign.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How do iMarket websites support the email marketing product?<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":434,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/amy.imarketbeta.com\/blog\/wp-json\/wp\/v2\/pages\/448"}],"collection":[{"href":"http:\/\/amy.imarketbeta.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/amy.imarketbeta.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/amy.imarketbeta.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/amy.imarketbeta.com\/blog\/wp-json\/wp\/v2\/comments?post=448"}],"version-history":[{"count":5,"href":"http:\/\/amy.imarketbeta.com\/blog\/wp-json\/wp\/v2\/pages\/448\/revisions"}],"predecessor-version":[{"id":2007,"href":"http:\/\/amy.imarketbeta.com\/blog\/wp-json\/wp\/v2\/pages\/448\/revisions\/2007"}],"up":[{"embeddable":true,"href":"http:\/\/amy.imarketbeta.com\/blog\/wp-json\/wp\/v2\/pages\/434"}],"wp:attachment":[{"href":"http:\/\/amy.imarketbeta.com\/blog\/wp-json\/wp\/v2\/media?parent=448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/amy.imarketbeta.com\/blog\/wp-json\/wp\/v2\/categories?post=448"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/amy.imarketbeta.com\/blog\/wp-json\/wp\/v2\/tags?post=448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}