How Do iMarket Websites Support the SEO Product?

Content Management

Page Content: Each page on an iMarket site has the option to add title tags, meta descriptions, page content, meta robots, and other metas.
Blog Content: The iMarket blog strategy is used as a way to continually post new and relevant content to sites. This content can be used to target longtail keywords, helps sites to stay relevant, helps bring in links from other websites, and helps increase domain authority.
Canonical Tags: iMarket sites support the ability to set up canonical tags for duplicate pages. Canonical tags are used to ensure the correct page (the page with more authority) is the one that ranks in the search engine. Generally, we want to avoid having duplicate content unless canonicals are set up to avoid a search engine penalty.

You can learn more about these tools in the Creating and Editing Resources section.

XML Sitemap: All iMarket sites include an XML site map, which Google can crawl and use to catalog site pages. Spiders can easily crawl this sitemap to get information about the site. Crawling is the first step the search engine will take to learn about a site.
HTML Site Map (Site Map page): All iMarket sites include a sitemap webpage. This is a sitemap for site users. Search engines also look for this (as a marker of usability) but Google doesn’t crawl the pages.

You can learn more about iMarket site maps in the Website Components: Site Map entry.

Page Load Speed: Responsive sites have optimized page load speed, which is an important factor for search engine ranking. Search engines want to provide the best experience possible to users, and a site that is optimized for speed creates a better user experience. So, page load speed can put you ahead of the competition if everything else is the same, but your site loads faster.
Design: Design’s conversion optimization principles have been implemented on sites in order to increase lead generation. SEO tracks leads as a way to determine the effectiveness of the SEO product.

Schema Markup: iMarket sites support schema markup. Schema markup tells a search engine that the site is a local business and it is part of creating NAP alignment for a client throughout the net. Schema markup also enables us to put in the star rating for Recommend Me on Google.
Service Area City Landing Pages: iMarket sites allow for the creation of individual pages for each city, which help improve local SEO. This enables SEO to target at least 11 different areas for search ranking (whereas, sites that do not have individual town pages can only target one area—the main location on the site). You can learn more about city landing pages in the Website Components: Service Areas entry.

SEO reporting looks at both telephone conversations and form submissions to determine the cost per lead from the SEO product for each client.

Telephone Tracking: iMarket sites support telephone tracking, and can track when phone calls came from organic search results.
Contact Form Tracking: iMarket’s contact form submissions track the visitor’s original point of entry, so we can determine if the user landed on the site from organic search results.

Last updated: 2017/11/22